http://v3.publishing-widyagama.ac.id/index.php/bmb/issue/feed Bulletin of Management and Business 2022-08-13T22:21:37+07:00 Survival bmb@widyagama.ac.id Open Journal Systems <p><strong>The <em>Bulletin of Management and Business</em> is an&nbsp;peer-reviewed, open access, online journal of applied research in the field of Management and&nbsp;Business area. </strong>The journal will be published research papers on the following topics, but not limited to:</p> <ul> <li class="show">Human Resource Management,</li> <li class="show">Financial Management,</li> <li class="show">Marketing Management,</li> <li class="show">Strategic Management,</li> <li class="show">Organizational Behavior,</li> <li class="show">Operations Management,</li> <li class="show">Change Management,</li> <li class="show">Management of Sharia,</li> <li class="show">Knowledge Management</li> <li class="show">Entrepreneurship,</li> <li class="show">Capital Market,</li> <li class="show">Corporate Business,</li> <li class="show">SME's Business,</li> <li class="show">E-Business.</li> </ul> http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/194 Implementasi SWOT Digital Marketing Dalam Meningkatkan Penjualan “Show Bakso Malang” di Era New Normal 2022-03-31T00:20:33+07:00 Irawan Budi Prasetyo irawan@stie-mce.ac.id Rina Irawati irawan@stie-mce.ac.id <p><strong><em>Abstract</em></strong></p> <p><em>The purpose of this study is to determine the internal environmental factors and external environmental factors that are strengths, weaknesses, opportunities and threats in digital marketing, as well as to identify strategies that can be done to increase sales. The object of the research is the Bakso Show, which is a culinary SME that has just been established in Malang. The type of research is descriptive qualitative research with SWOT analysis technique. The technique of checking the validity of the data is using the triangulation technique. The IFAS weighting result is 0.578 and the EFAS weighting result is 0.4625. Both have positive values. The position of Show Bakso’s SWOT is in quadrant 1, namely Progressive. SWOT analysis produces four strategic perspectives, namely SO (Strength-Opportunities), WO (Weakness-Opportunities), ST (Strength-Threats), and WT (Weakness-Threats). Generally, there are 15 digital marketing strategies that can be implemented to increase sales at Show Bakso.</em></p> 2022-03-28T17:54:51+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/195 Pengetahuan, Kemampuan dan Pengalaman Terhadap Kinerja PADA UMKM Marshalia Embroidery 2022-08-13T22:21:37+07:00 Yuyuk Liana ylian@stie-mce.ac.id Rr. Widanarni Pudjiastuti ylian@stie-mce.ac.id <p><em>The purpose of this study was to determine the effect of knowledge, ability and experience variables on employee performance, with a population of 40 respondents at the MSME Marshalia Emboidary Malang City. By distributing questions as data collection, and the results explain all these variables affect employee performance.</em></p> 2022-03-28T19:12:52+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/197 Analisis Good Corporate Governance, Media Exposure, Profitabilitas dan Pengaruhnya Terhadap Pengungkapan Emisi Karbon 2022-04-09T00:21:19+07:00 Dyah Aruning Puspita dyahap70@stie-mce.ac.id Melani Ariya Tanjaya dyahap70@stie-mce.ac.id <p><em>The purpose of this study was to determine the effect of media exposure, profitability and corporate governance on the carbon emission disclosure. In this research , the population used is all mining companies listed on the IDX in 2018-2020. By using the sample criteria obtained 30 companies as research samples. It is known from the&nbsp; research result that corporate governance as proxy the size of board of commissioners has no effect on the carbon emission disclosure, while the proxy of the audit committee also has no effect on the disclosure on the carbon emission disclosure. Media exposure has significant positive effect on the carbon emission disclosure. And profitability has a significant positive effect on the carbon emission disclosure.</em></p> 2022-03-28T19:35:04+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/198 Analisis Kontribusi dan Efektivitas Pendapatan Asli Daerah Kabupaten Manggarai Tahun 2017-2019 2022-04-09T00:22:43+07:00 Redemptus Ntangis Holymayor rnholymayor09@gmail.com Yulia Setyarini rnholymayor09@gmail.com <p><em>The Republic of Indonesia is the largest archipelagic country in the world, which consists of various provinces, cities and regencie. Based on Law Number 12 of 2008 concerning the Second Amendment to Law Number 32 of 2004 concerning Regional Government and Law Number 33 of 2004 concerning Financial Balance between the Central Government and Regional Government, the administration of regional government is carried out by granting the broadest authority. -the breadth, accompanied by the granting of rights and obligations to implement regional autonomy in the unit of the state administration system. Each head of government can manage regional income effectively and efficiently in service and contribution to the community. The aim is to analyze the contribution and effectiveness of the Regional Original Revenue (PAD) of Manggarai Regency in 2017-2019.</em></p> <p><em>The results of this study show that in 2017-2019 a very good level of contribution is found in the Manggarai Regency's Original Regional Revenue, namely Other Legitimate Regional Original Income, in 2017 it is 76.02%, in 2018 it is 64.99%, and in 2019 of 69.59%. The very effective level of effectiveness is Other Legitimate Local Revenue, where in 2017 it was 102.23%, in 2018 it was 113.11%, and in 2019 it was 137.57%.</em></p> 2022-03-28T19:57:09+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/204 Studi Buyback Saham Bumn Di Bei Pada Masa Pandemi Covid 19 2022-03-31T00:21:06+07:00 Lindananty lindana@stie-mce.ac.id Mohamad Soedarman lindana@stie-mce.ac.id <p><strong><em>Abstract</em></strong></p> <p><em>Stock buyback during the Covid 19 pandemic in 2020 which is intended to encourage the economy and increase stock prices that have decreased.&nbsp; To prove that these expectations are achieved or not, this study examines the differences in abnormal returns (AR) of stocks and trading volume activity (TVA) before and after share buybacks with a sample of 7 BUMN issuers who have realized share buybacks until the end of June 2020. Paired sample test results The t test shows that the p value of the AR variable is 0.042, which is smaller than = 0.05. Likewise, the p value of the TVA variable is 0.002 &lt;0.05, which means that there is a difference between AR and TVA before and after the buyback of the shares of the 7 BUMN companies.</em></p> 2022-03-29T13:08:03+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/203 Peranan Consumer Engagement Sebagai Variabel Mediasi Atas Pengaruh Content Marketing Terhadap Keputusan Pembelian Online Di Era Digital Marketing (Studi Pada Konsumen Brand Fashion Realizm87) 2022-03-31T00:21:17+07:00 Dewi Oktavia Putri dewoktaputri2406@gmail.com Rahayu Puji Suci dewoktaputri2406@gmail.com Mulyono dewoktaputri2406@gmail.com <p><strong><em>Abstract</em></strong></p> <p><em>In this era of globalization or better known as the Industrial Revolution 4.0 Technology trend, digital marketing is the most effective place to increase sales of a brand, and Realizm87 is no exception. This study examines the relationship between three variables, namely content marketing (X) as an independent variable, consumer engagement (Z) as a mediating variable, and online purchasing decisions (Y) as a dependent variable. This research method is quantitative research with descriptive research type. The sampling technique used is non-probability sampling with purposive sampling type. Collecting data by distributing questionnaires to 96 consumers who bought Realizm87 products online. Based on the results of the study, it was found that attractive content marketing will increase consumer engagement and online purchasing decisions. High Consumer Engagement will increase online purchasing decisions. Attractive content marketing through high consumer engagement will improve online purchasing decisions.</em></p> 2022-03-29T12:55:47+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/207 Pengaruh Food Ingredients, Sertifikasi Halal, dan Religiusitas Terhadap Minat Beli Makanan Olahan Halal 2022-04-09T00:18:21+07:00 Siti Titta Partini tittsiti@gmail.com <p><em>This study uses a quantitative verification method with the aim of analyzing the effect of Food Ingredients, Halal Certification and Religiosity on Purchase Intention of Halal Processed Food. The sampling technique used accidental technical sampling for primary data, with 125 Muslim respondents living in various cities in Java and outside Java. Sampling using googleform and data processing with SPSS software. The results showed that simultaneously food ingredients, halal certification and religiosity had a significant and positive effect on purchase intention of halal processed foods. Partially, food ingredients and halal certification have a significant effect, while religiosity has no significant effect on purchase intention of halal processed food. The number of respondents and the limited number of independent variables can affect the accuracy of research results, so it is hoped that further similar research can add to it so that research results are better and more accurate.</em></p> 2022-03-30T22:52:40+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/209 Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Yang Dilakukan Oleh UMKM Bolen Kharinda 2022-04-09T00:13:41+07:00 Dian Candra Dewi diancandradewi_2003@yahoo.com <p><em>The development of marketing communications today is not only done in the conventional course. Marketers now also take advantage of new media like the Internet as an alternative to approach prospective customers. Digital marketing is a marketing activity that uses the Internet and information technology to expand and improve the functions of traditional marketing. In carrying out marketing communications, companies must have a strategy so that all predetermined plan can be achieved. A good strategy will benefit the company as the realization of the goals of the company. This study discusses the utilization strategy of Instagram as a digital marketing communications media conducted by Bolen Kharinda. The method used in this research is descriptive qualitative method. In addition, this study also used in-depth interviews technique, literature studies and documentation. Based on the results of the research and discussion, it is known that the planning of Instagram utilization that have been done by Bolen Kharinda are to analyze the problem, analyze the audience, determine the destination, the selection of media and communication channels, and develop plans or projects to achieve objectives. The implementation of Instagram utilization by Bolen Kharinda are the use of features available in Instagram such as upload photos, videos and reels, comments, hashtags, caption, tagging, and Instagram Ads for social media maintenance and also followers and like for social media endorsement. Evaluation of Bolen Kharinda’ Instagram utilization is the result of increased sales and successfully to open branch store and outlets in Tuban City.</em></p> 2022-03-31T14:56:19+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/208 Persepsi Penerima Layanan Jasa Terhadap Kualitas Layanan Pada Instansi Pemerintah 2022-04-09T00:11:35+07:00 Lilis Endang Wijayanti lilis.endang@uty.ac.id Fran Sayekti lilis.endang@uty.ac.id Bahagia Tarigan lilis.endang@uty.ac.id <p><em>The purpose of this research report is to analyze how service recipients perceive service quality. The object of research is a government agency in the Special Region of Yogyakarta, namely Manpower and Transmigration. The service quality dimensions analyzed include service quality dimensions consisting of physical evidence, reliability, responsiveness, assurance and attention. Primary data used in this research. The data is in the form of responses to questions regarding service quality. Questionnaires are used as a tool to obtain data. Questionnaires were distributed to service users at the Manpower and Transmigration Office. Questionnaires that can be processed 75 questionnaires. The data analysis method used is the average or average opinion of the respondents. The average value of respondents' opinions is a measure of service quality. Service quality is categorized into less good, good and very good. The size is not good if the average value of the variable is in the 1 – 1.67, good size if the average value is in the range of 1.67 to 3.73 while the good category is in the range of 3.74 – 5.00. The results showed that: (1) respondents had a perception that the quality of physical evidence was in the very good category.</em></p> <p><em>(2) respondents have a perception that the reliability dimension has good quality, (3) responsiveness according to respondents is of good quality, (4) quality assurance is not good, (5) attention (empathy) and empathy are of good quality.</em></p> 2022-03-31T13:03:07+07:00 Copyright (c) 2022 Bulletin of Management and Business http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/210 Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Brand Image Terhadap Loyalitas Member PT. Natural Nusantara 2022-04-09T00:06:53+07:00 Adiva Muallamatal Khikmah adivakhikma@gmail.com Indra Krishernawan adivakhikma@gmail.com Azizah Fitriani adivakhikma@gmail.com <p><em>This research is motivated by the decreasing number of member distributors of PT. Natural Nusantara Mojokerto Branch, it turns out that there are several factors causing member loyalty to decrease in 2021. This study aims to examine the effect of Product Quality (X1) Service Quality (X2) Brand Image (X3) on Member Loyalty (Y) distributor of PT. Natural Nusantara Mojokerto Branch. The sampling technique was carried out using a non-probability model with a purposive sampling method. The sample used in this study were 110 respondents from member distributors of PT. Natural Nusantara Branch Mojokerto, data collection techniques through a questionnaire with a Likert scale. The data analysis method used is multiple linear regression with validity test, reliability test, classical assumption test, and hypothesis testing. The results of the research conducted, partial regression test (t test) showed that Product Quality, Service Quality and Brand Image had a positive and significant influence on the Member Loyalty variable. Simultaneous regression test (Test F) shows that all the Independent Variables studied have a significant effect on Member Loyalty Dependent Variables.</em></p> 2022-04-08T23:51:28+07:00 Copyright (c) 2022 Bulletin of Management and Business