http://v3.publishing-widyagama.ac.id/index.php/bmb <p>Bulletin of Management and Business (BMB) adalah jurnal ilmiah nasional berbahasa Indonesia yang diterbitkan bulan Maret dan Oktober pada bidang kajian manajemen dan bisnis dalam setahun oleh Fakultas Ekonomi dan Bisnis Program Studi Manajemen Universitas Widyagama Malang. Topik BMB tidak terbatas pada bidang MSDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Strategi, UKMKM dan Kewirausahaan, Manajemen Syariah, E-Bisnis, dll.</p> Universitas Widyagama Malang en-US Bulletin of Management and Business 2745-6927 http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/294 <p>One of the causes of weak public services is the low performance of public services as measured by the criticism given by the public regarding the slow service process. There is an additional factor that contributes to the cause of weak public services, namely that the government in offering this type of public assistance is overly regulated towards formal implementation and responsibility. Quantitative methods were applied for this study by conducting associative field research. Services excellent at the Bale Madukara Public Service Mal (MPP) in Purwakarta is the focus of this associative research. The results of this study indicate that partially the independent variable, namely Service Excellent, affects the dependent variable, namely Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP) and simultaneously Services Excellent affects Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP). And the most dominant indicator of services excellent that affects customer satisfaction is the "Appearance" indicator. Visitors who come to MPP Bale Madukara Purwakarta are satisfied with the services provided in terms of the appearance of the employees who are clean and neat.</p> Widiya Avianti Dissy Fitria Copyright (c) 2023 Bulletin of Management and Business https://creativecommons.org/licenses/by-sa/4.0 2023-09-15 2023-09-15 4 2 92 97 10.31328/bmb.v4i2.294 http://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/299 <p>The research aims to examine the Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable. This study is categorized as a survey research, where the research instrument is in the form of a questionnaire. The population in this study consists of all House Of Yush customers who have made purchases throughout Indonesia. The sample includes 100 respondents determined by non-probability sampling using purposive sampling techniques. Data were analyzed using the SPSS for Windows version 26.0 software. The results indicate that the direct influence of social media marketing and personal selling is greater than the indirect influence on purchase decisions through purchase interest. The overall findings imply that social media marketing and personal selling are factors in increasing purchase interest to achieve improved purchase decisions at House Of Yush production house.</p> Surya Ariefin Mesra Mesra Berlyn Hakim Yushinta Alya Putri Copyright (c) 2023 Bulletin of Management and Business https://creativecommons.org/licenses/by-sa/4.0 2023-09-18 2023-09-18 4 2 98 106 10.31328/bmb.v4i2.299