Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall

Widiya Avianti, Dissy Fitria (Author) — Fri, 15 Sep 2023 00:00:00 +0700

One of the causes of weak public services is the low performance of public services as measured by the criticism given by the public regarding the slow service process. There is an additional factor that contributes to the cause of weak public services, namely that the government in offering this type of public assistance is overly regulated towards formal implementation and responsibility. Quantitative methods were applied for this study by conducting associative field research. Services excellent at the Bale Madukara Public Service Mal (MPP) in Purwakarta is the focus of this associative research. The results of this study indicate that partially the independent variable, namely Service Excellent, affects the dependent variable, namely Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP) and simultaneously Services Excellent affects Customer Satisfaction at the Bale Madukara Purwakarta Public Service Mal (MPP). And the most dominant indicator of services excellent that affects customer satisfaction is the "Appearance" indicator. Visitors who come to MPP Bale Madukara Purwakarta are satisfied with the services provided in terms of the appearance of the employees who are clean and neat.

The Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable

Surya Ariefin Mesra, Mesra Berlyn Hakim, Yushinta Alya Putri (Author) — Mon, 18 Sep 2023 00:00:00 +0700

The research aims to examine the Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable. This study is categorized as a survey research, where the research instrument is in the form of a questionnaire. The population in this study consists of all House Of Yush customers who have made purchases throughout Indonesia. The sample includes 100 respondents determined by non-probability sampling using purposive sampling techniques. Data were analyzed using the SPSS for Windows version 26.0 software. The results indicate that the direct influence of social media marketing and personal selling is greater than the indirect influence on purchase decisions through purchase interest. The overall findings imply that social media marketing and personal selling are factors in increasing purchase interest to achieve improved purchase decisions at House Of Yush production house.

Bulletin of Management and Business

Customer Satisfaction: The Role of Excellent Service Factors at Bale Madukara Purwakarta Public Service Mall

The Influence of Social Media Marketing and Personal Selling on Consumer Purchase Decisions Through Purchase Interest as a Mediating Variable