Nareswari, Ayu, and Yuliatin Azizah. “COMPLEXITY OF PURCHASING DECISIONS: THE ROLE OF BRAND IMAGE, VIRAL MARKETING AND PURCHASE INTEREST”. Bulletin of Management and Business 5, no. 1 (April 5, 2024): 37 - 46. Accessed May 10, 2025. https://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/311.