Bulletin of Management and Business

THE INFLUENCE OF ORGANIZATIONAL CULTURE AND QUALITY OF WORK LIFE ON MOTIVATION AND ITS IMPLICATIONS ON EMPLOYEE LOYALTY

2024-04-21T10:19:39+07:00

Management Study Program, Faculty of Economics and Business, Widyagama University Malang, "The Influence of Organizational Culture and Quality of Work Life on Motivation and Its Implications for Employee Loyalty (Study of PT. Kutai Timber Indonesia Employees)".
Supervisor 1: Adya Hermawati, Supervisor 2: Soedjono M.M.

This research aims to identify the influence of organizational culture and Quality of Work Life on employee motivation, as well as its implications for employee loyalty. A healthy organizational culture and good Quality of Work Life can act as crucial factors in building high motivation among employees, which in turn can form strong loyalty.

This research method uses a quantitative approach by distributing questionnaires to 67 respondents, such as regression and path analysis, is used to evaluate relationships between variables. The research results show that a better work culture and quality of work life can increase motivation, a better work culture and quality of work life can increase loyalty, better motivation can increase loyalty, work motivation can be a mediating variable between work culture and loyalty, and quality of work life on loyalty.

THE INFLUENCE OF WORK-FAMILY CONFLICT AND WORK EXHAUSTION ON TURNOVER INTENTION: THE MEDIATING ROLE OF WORK STRESS

2024-04-21T10:19:39+07:00

The aim of this research is to determine the effect of work-family conflict and work exhaustion on turnover intention mediated by work stress in employees of PT Firad Mandiri in Sorowako, East Luwu Regency, South Sulawesi Province. This research approach uses quantitative-explanatory. Data collection methods are in the form of questionnaires, interviews and documentation, with the types of data namely primary data from the results of filling out questionnaires distributed to all data providers from respondents and secondary data obtained from the Human Resources Development section of PT Firad Mandiri with predetermined criteria. The results of the study show that work-family conflict and work exhaustion have a significant effect on turnover intention, work-family conflict and work exhaustion have a significant effect on work stress, work stress has no significant effect on turnover intention, work stress has no effect in mediating the relationship between work-family conflict on turnover intention, and work stress have no effect in mediating the relationship between work exhaustion and turnover intention.

THE INFLUENCE OF LEVERAGE, PROFITABILITY, AND COMPANY SIZE WITH MODERATION OF AUDIT QUALITY ON COMPANY VALUE

2024-04-21T10:19:39+07:00

Companies in the D222 sector in Indonesia have the potential to dominate the global market. This study aims to explore how the value of companies in this sector is shaped by financing policies, such as leverage, and their ability to generate profits, namely profitability. Additionally, the research investigates the influence of company size on firm value. The urgency of this research is highlighted by the crucial role of audit performance in driving strategic efforts by companies to enhance their value. Sampled from the years 2020-2022 and drawn from companies listed on the stock exchange, the population consists of 26 companies. Purposive sampling was employed to select a sample of 19 companies in the D222 sector. The data was analyzed using multiple regression in SPSS version 27. The findings suggest that financing policies, specifically leverage, do not significantly impact firm value, whereas the ability to generate profits, namely profitability, has a significant positive effect on firm value. Company size does not seem to affect the increase in firm value. However, the role of Audit Quality as a moderator yields varying results. In terms of the relationship between financing policies, namely leverage, and firm value, Audit Quality does not appear to strengthen it. Similar results are found concerning the relationship between the ability to generate profits, namely profitability, and firm value. However, Audit Quality seems to enhance the relationship between Company Size and Firm Value. These findings provide valuable insights into the interplay of these factors within the processed food industry in Indonesia, aiming for dominance in the global market.

COMPLEXITY OF PURCHASING DECISIONS: THE ROLE OF BRAND IMAGE, VIRAL MARKETING AND PURCHASE INTEREST

2024-04-21T10:19:39+07:00

In the era of globalization and intensifying market competition, purchasing decisions have become crucial in product or service marketing strategies. The complexity of these decisions is a central focus for researchers and business practitioners seeking to understand dynamic consumer behavior. Brand image, viral marketing, and purchase interest play key roles in shaping these decisions. Brand image shapes consumer perceptions, while viral marketing effectively introduces products or services to broad audiences. Purchase interest reflects consumer desires and intentions. This study investigates the relationship between these factors and their impact on purchasing decisions in the Indonesian market, focusing on Store Cabang Jember and Lumajang as a case study. Using quantitative methods, data was collected through questionnaires from 100 respondents. Results show significant influences of brand image, viral marketing, and purchase interest on purchasing decisions. These findings provide valuable insights for companies designing effective marketing strategies to navigate dynamic market challenges, particularly in Jember and Lumajang's fashion industry. The research utilizes Smart Partial Least Squares (PLS) for data analysis. The study concludes that while brand image does not significantly influence purchasing decisions, viral marketing and purchase interest positively and significantly impact these decisions.

E-COMMERCE: VARIABLE MODERATION IN MARKETING STRATEGIES ON PURCHASING DECISIONS

2024-04-21T10:19:39+07:00

This comprehensive study delves into the intricate dynamics of marketing strategies and their influence on consumer purchasing behavior concerning UMKM MakEpa Frozen in Lumajang City. With e-commerce emerging as a crucial moderating variable, this research adopts a quantitative approach, integrating both descriptive and causal analyses. By surveying 100 dedicated patrons of UMKM MakEpa Frozen, meticulously collected data is subjected to rigorous scrutiny using the sophisticated Smart-PLS4 software. The discerning findings reveal: (1) a robustly positive and consequential correlation between marketing strategies and consumer purchasing decisions, (2) notably, although e-commerce exhibits significant relevance, it does not appear to moderate the impact of marketing strategies on consumer purchasing behavior.

THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON PURCHASING DECISIONS

2024-04-21T10:19:38+07:00

This study aims to explore the influence of brand image and service quality on purchasing decisions at Toko Gramedia Merdeka Bandung. Data were collected from 112 buyers at the store using the Accidental Sampling method. Data analysis employed multiple linear regression, correlation coefficient tests, t-tests, F-tests, and coefficient of determination tests. The results indicate that both brand image and service quality, both individually and collectively, have a significant positive impact on purchasing decisions. Brand image and service quality together explain a substantial portion of the variance in purchasing decisions, emphasizing the crucial role of these factors in attracting and retaining customers in a competitive market. These findings provide valuable insights for the management of Toko Gramedia Merdeka Bandung to enhance their marketing strategies and brand management to optimize customer experiences and expand their customer base in a dynamic market.

THE ROLE OF EMPLOYEE ENGAGEMENT IN BRIDGING THE ROLE OF LEADERSHIP TO WORK DISCIPLINE

2024-04-21T10:19:38+07:00

In this study, conducted at PT Chery Indonesia and PT Handal Indonesia Motor, the relationship between Employee Engagement, Leadership, and Work Discipline in the Automotive sector was investigated. Leadership's pivotal role in enhancing employee engagement, which subsequently influences work discipline, was emphasized. Employee engagement also acts as a mediator between leadership and work discipline. Employing a quantitative approach, data analysis was done using SmartPLS, aiming to provide insights for productivity and service quality enhancement in the automotive sector. The research aimed to evaluate Leadership's Impact on Work Discipline and the role of Employee Engagement. All permanent employees at both companies were included in the study, utilizing non-probability sampling with saturated sampling and a total of 73 respondents. Findings revealed leadership's indirect influence on work discipline but a significant positive impact on employee engagement. Moreover, employee engagement positively affected work discipline, suggesting its mediating role between leadership and work discipline. Enhancing leadership may thus improve employee engagement, thereby bolstering work discipline.

THE ROLE OF E-WOM AND PRICING IN PURCHASING DECISIONS

2024-04-21T10:19:38+07:00

This research aims to delve into the phenomenon of Electronic Word of Mouth (eWOM) in two regions with the highest digital platform users, namely Bojonegoro Regency and Lumajang Regency. The digital era is increasingly shaping a group consistently exposed to online information and interactions, while internet infrastructure in both regions is developing. The impact of eWOM on students' perceptions, preferences, and behaviors, especially in terms of selecting educational institutions, and social interactions within the campus environment are explored. The findings of this study provide insights for educational institutions and students to optimize the benefits and manage risks related to the eWOM phenomenon in specific local contexts. A sample of 284 individuals was selected using probability sampling techniques, and data collection was done using validated and reliable questionnaires. Data analysis techniques employed include partial analysis and multiple regressions. From the analysis results, it is concluded that Electronic Word of Mouth significantly influences purchasing decisions, with pricing also playing a crucial role in product purchasing decisions. Competitive pricing indicators emerge as the most influential in purchasing decisions. The higher the level of eWOM, the higher the decision to visit consumers, and vice versa. This conclusion implies that creating positive eWOM can increase the number of purchases for companies, and price management influences purchasing decisions, especially in the context of online shopping platforms such as Shopee.

MEDIATING CUSTOMER SATISFACTION: EXAMINING THE IMPACT OF SERVICE QUALITY, PRODUCT QUALITY, AND PRICE PERCEPTION ON CONSUMER LOYALTY AT D’GUNUNG ANGKRINGAN MALANG

2024-09-04T16:19:14+07:00

This study explores the pivotal role of customer satisfaction as a key aspect of the business strategy, investigating its mediation among service quality, product quality, pricing, and customer loyalty at modern coffeshop D’Gunung Angkringan Malang. Modern coffeshop, a renowned local Indonesian brand, offers a diverse array of coffee beverages. Employing a quantitative descriptive approach and Structural Equation Modeling (SEM) analysis, this research examines the intricate interplay among service quality, product quality, pricing, customer satisfaction, and customer loyalty. With non-probability accidental sampling involving 50 respondents, regression analysis uncovers a significant direct correlation among the variables. Additionally, indirect effects highlight the substantial impact of the independent variables on customer loyalty, mediated by customer satisfaction. The findings underscore the importance of customer satisfaction in the coffee shop industry, crucial for retaining loyal customers. Notably, product quality, service, and pricing emerge as sensitive factors significantly contributing to customer satisfaction. Therefore, prioritizing attention to these aspects in coffee shop business can fortify customer loyalty and bolster overall business performance. This study provides valuable insights into consumer behavior dynamics within café settings, offering strategic implications for strengthening customer relations and improving business performance.