THE ROLE OF HALAL AWARENESS AND ATTITUDES TOWARDS PURCHASING INTENTIONS AT HALAL BAKERIES
Keywords:
Halal Awareness, Attitude, Purchasing Intentions, Halal bakeries
Abstract
Purchase intentions on halal food come from internal and external factors of individuals. This research aims to determine halal awareness, attitudes towards purchasing intentions for halal bakery. Since there has not been much research done on halal bakeries, it is crucial to conduct more research. A previous study shows that there is a relationship between halal awareness and attitudes toward purchasing intentions for various products. Inadequate research on the role of halal awareness and attitudes toward purchasing intentions in halal bakeries necessitates further investigation. This research was conducted in Indonesia. Respondents of this study are consumers who have made at least one purchase. Respondents involved in the study were at least 17 years old. The research sample involved was 110 respondents. The result showed that halal awareness has a significant influence on attitudes. Halal awareness has a significant influence on purchasing intentions for halal bakeries. Attitude has a positive and significant influence on purchase intention in a halal bakery. The findings of this study significantly contribute to the expansion of halal bakeries in Indonesia.
References
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Bashir, Abdalla Mohamed. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011
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Öztürk, A. (2022). The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal, 13(1), 127–144. https://www.ceeol.com/search/article-detail?id=1027540
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Prasetio, A., Witarsyah, N. A., & Indrawati. (2024). The effect of e-WOM on purchase intention in e-commerce in Indonesia through the expansion of the information adoption model. International Journal of Data and Network Science, 8(3), 1959–1968. https://doi.org/10.5267/j.ijdns.2024.1.017
Rafdinal, W., & Senalasari, W. (2021). Predicting the adoption of mobile payment applications during the COVID-19 pandemic. International Journal of Bank Marketing, 39(6), 984–1002. https://doi.org/10.1108/IJBM-10-2020-0532
Septiani, D. &, & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.24239/jsi.v16i1.538.111-141
Shan, L., Diao, H., & Wu, L. (2020). Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food. Frontiers in Psychology, 11(August 2020), 1–9. https://doi.org/10.3389/fpsyg.2020.02022
Shimul, A. S., Cheah, I., & Khan, B. B. (2022). Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa. Journal of Global Marketing, 35(1), 37–56. https://doi.org/10.1080/08911762.2021.1934770
Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100114
Alfikri, S., Baga, L. M., & Suprehatin, S. (2019). Consumer awareness and willingness to pay for halal certified of beef in Bogor area. Journal of Halal Product and Research, 2(2), 51. https://doi.org/10.20473/jhpr.vol.2-issue.2.51-59
Alserhan, B. A., & Alaaddin, A. (2020). Awareness towards Halal pharmaceuticals : an analysis of pharmacists ’ views Mehmet Bayirli Fida Zakzouk. 5(1), 43–57.
Anshu, K., Gaur, L., & Singh, G. (2022). Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation. Journal of Retailing and Consumer Services, 64, 102798. https://doi.org/https://doi.org/10.1016/j.jretconser.2021.102798
Arsil, P., Tey, Y. S., Brindal, M., Phua, C. U., & Liana, D. (2018). Personal values underlying halal food consumption: evidence from Indonesia and Malaysia. British Food Journal, 120(11), 2524–2538. https://doi.org/10.1108/BFJ-09-2017-0519
Aziz, Y. A., & Chok, N. V. (2012). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. 25, 1–23. https://doi.org/10.1080/08974438.2013.723997
Bashir, A M, Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2019). Factors affecting consumers’ intention towards purchasing halal food in South Africa: a structural equation modelling. Journal of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2018.1452813
Bashir, Abdalla Mohamed. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998–2015. https://doi.org/10.1108/BFJ-01-2019-0011
Fauziah, S., & Al Amin, N. H. (2021). the Influence of Product Knowledge, Religiusity, Halal Awareness of Purchasing Decisions on Halal Products With Attitude As a Mediation Variable. Journal of Management and Islamic Finance, 1(2), 249–266. https://doi.org/10.22515/jmif.v1i2.4690
Ferdinand, A. (2014). Struktural Equation Modeling Dalam Penelitian Manajemen. Undip Press.
Fiandari, Y. R., & Andharini, S. N. (2024). Uncovering The Importance Of Halal Toiletries: Determinant Factors Contributing Halal Toiletries’ Purchase Intention. Asian Journal of Management Analytics, 3(2), 329–344. https://doi.org/10.55927/ajma.v3i2.8500
Fiandari, Y. R., Shanty, B. M., & Nanda, M. D. (2024). The roles of word of mouth, religiosity and behavioral control toward halal cosmetics’ purchase intention: attitude as mediation. Journal of Islamic Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JIMA-05-2023-0139
Fuadi, N. F. Z., Bukhari, B., & Firdiyanti, S. I. (2022). Halal Marketplace: The Influence of Attitude, Subjective Norms, and Perceived Behavior Control on Purchase Intention of Muslim Consumers. Shirkah: Journal of Economics and Business, 7(1), 100–112. https://doi.org/10.22515/shirkah.v7i1.451
Hair, J. F., Hult, G. T. M., Christian M. Ringle, & Sarstedt, M. (2022). A Primer On Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications Ltd.
Higueras-castillo, E., Rodríguez-l, M. E., & Miguel, J. (2024). Technological Forecasting & Social Change The future of TV-shopping : predicting user purchase intention through an extended technology acceptance model. 198(October 2023). https://doi.org/10.1016/j.techfore.2023.122986
Khan, A., & Azam, M. (2016). Factors Influencing Halal Products Purchase Intention in India: Preliminary Investigation. IUP Journal of Marketing Management, 15, 20–35.
Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., & Park, S. H. (2021). Intention to purchase halal cosmetics: Do males and females differ? a multigroup analysis. Cosmetics, 8(1), 1–14. https://doi.org/10.3390/cosmetics8010019
Öztürk, A. (2022). The Effect of Halal Product Knowledge, Halal Awareness, Perceived Psychological Risk and Halal Product Attitude on Purchasing Intention. Business and Economics Research Journal, 13(1), 127–144. https://www.ceeol.com/search/article-detail?id=1027540
Pandey, M., & Syam, P. (2023). Understanding the role of individual concerns , attitude , and perceived value in green apparel purchase intention ; the mediating effect of consumer involvement and moderating role of generation Z & Y. Cleaner and Responsible Consumption, 9(September 2022), 100120. https://doi.org/10.1016/j.clrc.2023.100120
Prasetio, A., Witarsyah, N. A., & Indrawati. (2024). The effect of e-WOM on purchase intention in e-commerce in Indonesia through the expansion of the information adoption model. International Journal of Data and Network Science, 8(3), 1959–1968. https://doi.org/10.5267/j.ijdns.2024.1.017
Rafdinal, W., & Senalasari, W. (2021). Predicting the adoption of mobile payment applications during the COVID-19 pandemic. International Journal of Bank Marketing, 39(6), 984–1002. https://doi.org/10.1108/IJBM-10-2020-0532
Septiani, D. &, & Ridlwan, A. A. (2020). The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55–60. https://doi.org/10.24239/jsi.v16i1.538.111-141
Shan, L., Diao, H., & Wu, L. (2020). Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food. Frontiers in Psychology, 11(August 2020), 1–9. https://doi.org/10.3389/fpsyg.2020.02022
Shimul, A. S., Cheah, I., & Khan, B. B. (2022). Investigating Female Shoppers’ Attitude and Purchase Intention toward Green Cosmetics in South Africa. Journal of Global Marketing, 35(1), 37–56. https://doi.org/10.1080/08911762.2021.1934770
Singh, A., Rana, N. P., & Parayitam, S. (2022). Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms. International Journal of Information Management Data Insights, 2(2). https://doi.org/10.1016/j.jjimei.2022.100114
Published
2024-10-10
How to Cite
Fiandari, Y. R., & Baroya Mila Shanty. (2024). THE ROLE OF HALAL AWARENESS AND ATTITUDES TOWARDS PURCHASING INTENTIONS AT HALAL BAKERIES. Bulletin of Management and Business, 5(2), 37-45. https://doi.org/10.31328/bmb.v6i1.350
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