PENGARUH KREATIVITAS IKLAN DAN NEGARA ASAL TERHADAP NIAT BELI DAN KEPUTUSAN PEMBELIAN MOBIL
Keywords:
kreativitas iklan, negara asal, niat beli, keputusan pembelian
Abstract
Tujuan dari penelitian ini adalah untuk menguji hubungan antara kreativitas iklan dan negara asal terhadap niat beli dan keputusan pembelian. Model diuji melalui penggunaan metodologi persamaan struktural, Structural Equation Modelling (SEM)-Parsial Least Squares (PLS). Data empiris diambil dari 85 responden pemilik mobil Mitsubishi Xpander. Metode kuesioner dan teknik convenience sampling digunakan dalam mengumpulkan data. Analisis data dengan statistik deskriptif dan analisis model persamaan struktural digunakan untuk menguji model hipotesis. Hasil dari penelitian ini menunjukkan bahwa kreativitas iklan dan negara asal memiliki pengaruh positif terhadap niat beli dan keputusan pembelian dengan tingkat signifikan statistik 0,05.
References
Abdillah, W. and Hartono, J. 2015. Partial Least Square (PLS). Penerbit ANDI: Yogyakarta.
Ahmed, Z.U., Johnson, J.P., Yang, X., Kheng Fatt, C., Sack Teng, H. and Chee Boon, L., 2004. Does country of origin matter for low-involvement products?. International marketing review, 21(1), pp.102-120.
Assael, H., 2004. Consumer Behavior And Marketing Action.
Baker, M. J. and Ballington, L. 2002. Country Of Origin As A Source Of Competitive Advantage. Journal of Strategic Marketing. Vol. 10. No. 2. pp157-168.
Budiawan, R. D., Satria, A., and Simanjuntak, M. 2017. The Quasi Experimental Study of the Influence of Advertising Creativity and Exposure Intensity toward Buying Action with Aida Approach. Independent Journal of Management & Production. Vol. 8. No. 2. 378.
Cateora, P. R. (2007). International Marketing 13E (Sie). Tata McGraw-Hill Education.
Chen, J., Yang, X & Smith, R. E. 2016. The Effects of Creativity on Advertising Wear-In and WearOut. Journal of the Academy of Marketing Science. 44(3): 334-349.
Chinen, K., Jun, M., and Hampton, G. M. 2000. “Product quality, market presence, and buying behaviour: Aggregate images of foreign products in the US”. Multinational Business Review, Vol. 8, No. 1, pp. 29-38.
Chu, P.Y., Chang, C.C., Chen, C.Y. and Wang, T.Y., 2010. Countering negative country-of-origin effects: The Role Of Evaluation Mode. European Journal of Marketing, 44(7/8), pp.1055-1076.
Dinata, J., Kumadji, S., & Hidayat, K. 2015. Country of Origin Pengaruhnya terhadap Persepsi Kualitas dan Minat Beli (Survei pada Calon Konsumen yang Berminat Membeli iPad di Indonesia). Jurnal Administrasi Bisnis , 25(1), 1-8.
Durianto, D. and Sugiarto, W., A., Supratikno, H. 2013. Invasi Pasar dengan Iklan Yang Efektif. PT Gramedia Pustaka Utama: Jakarta.
Ferdinand, A. 2014. Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro.:Semarang
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Badan Penerbit Universitas Diponegoro: Semarang
Furinto, Rizal Asnan. 2009. Marketting Reloaded Komplikasi Konsep dan Praktik Pemasaran. Salemba Empat: Jakarta.
Ghozali, I. 2014. Structural Equation Modeling Metode Alternatif Partial Least Squares (PLS). Badan Penerbit Universitas Diponegoro.:Semarang
Ghozali, I. and Latan, H. 2015. Partial Least Squares Konsep, Teknik dan Aplikasi. Badan Penerbit Universitas Diponegoro.:Semarang
Gunawan, F. A & Dharmayanti, D. 2014. Analisis Pengaruh Iklan Televisi dan Endorser terhadap Purchase Intention Pond’s Men dengan Brand Awareness sebagai Variabel Intervening. Jurnal Manajemen Pemasaran Petra. 2(1): 1-14.
Gurhan-Canli, Z., & Maheswaran, D. 2000. Cultural Variations In Country Of Origin Effects. Journal Of Marketing Research. Vol. 37. No. 3. pp. 309- 317.
Hardetama, Yogie. 2010. Pengaruh Kerativitas Iklan Terhadap Keputusan Pembelian Kartu CDMA Esia Padang. Jurnal Ekonomi dan Bisnis.
Hamin and Elliott, G., 2006. A Less-Developed Country Perspective Of Consumer Ethnocentrism And “Country Of Origin” Effects: Indonesian Evidence. Asia Pacific Journal Of Marketing And Logistics, 18(2), Pp.79-92.
Hamzaoui, L. and Merunka, D., 2006. The Impact Of Country Of Design And Country Of Manufacture On Consumer Perceptions Of Bi-National Products' Quality: An Empirical Model Based On The Concept Of Fit. Journal Of Consumer Marketing, 23(3), pp.145-155.
Harhari, B. 2014. Pengaruh Kreativitas Iklan Dan Atribut Produk Terhadap Minat Beli Ac Merek X Di Jakarta Barat. Journal MIX. Vol. IV. No. 2.
Hawkins, D. ., Mothersbaugh, D. ., and Best, R. . 2010. Consumer Behavior. McGraw-Hill: New York.
Hsieh, M.H., 2004. An investigation of country-of-origin effect using correspondence analysis: a cross-national context. International journal of market research, 46(3), pp.267-295
Javed, A. 2018. Impact of Country-of-Origin on Product Purchase Decision Impact of Country-of-Origin on Product Purchase Decision . No. January 2013. Advance Access published.
Kartajaya, Hermawan dan Syakir Sula. 2006. Pemasar Islam. PT Mizan Pustaka: Bandung.
Kotler, P., & Keller, K. 2012. Marketing Management 14th edition. Prentice Hall: New Jersey
Kriyantono, R. 2013. Manajemen Periklanan: Teori dan Praktik. Universitas Brawijaya Press.
Le, H. T., Nguyen, P. V., Dinh, H. P., and Dang, C. N. 2017. Effects of Country of Origin, Foreign Product Knowledge and Product Features on Customer Purchase Intention of Imported Powder Milk. International Journal of Business Innovation and Research. Vol. 19. No. 2. 139–61.
Lehnert, K., Till, B. D & Carlson, B. D. 2013. Advertising Creativity and Repetition Recall, Wear Out and Weapon Effects. International Journal of Advertising. 32(2): 211-231.
Lin, C. H., & Kao, D. T. 2004. The impacts of country-of-origin on brand equity. Journal of American Academy of Business, 1(2), 37–40.
Lin, J. and Chang, H.J., 2009. Should Industrial Policy in developing countries conform to comparative advantage or defy it? A debate between Justin Lin and Ha‐Joon Chang. Development policy review, 27(5), pp.483-502.
Listiana, E. and Elida, S.S., 2014. Pengaruh Country Of Brand Dan Country Of Origin Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik). Media Ekonomi dan Manajemen, 29(1), pp.1-14.
Madichie, N. 2010. Global Marketing Management.
MPV Terlaris Sepanjang 2018 (https://www.otospirit.com/10-mpv-terlari-sepanjang-2018/53132. Diakses 02 Oktober 2019)
Morrison. 2007. Periklanan dan Komunikasi Pemasaran Terpadu. Ramdina Perkasa: Jakarta.
Mowen, J.C. and Minor, M., 2002. Perilaku Konsumen. Erlangga: Jakarta.
Noorlitaria Achmad, G., Suharno, Mintarti, S., and Syarifah, P. 2016. The Role Of Endorser Credibility And Advertising Shampoo Pantenecreativity In Attitude , Intention , And Consumer Purchase Decision. Vol. 5. No. 2. 1–13.
Peter, J. P. and Olson, J. C. 2013. Perilaku Konsumen dan Strategi Pemasaran Edisi 9 Buku 1. Salemba Empat.:Jakarta
Pride, W.M., Ferrell, O.C., Lukas, B.A., Schembri, S. and Niininen, O., 2012. Marketing Principles. Cengage Learning.
Putri, R.L., Fajrianthi. 2012.“Pengaruh Reputasi Negara Asal (Country Of Origin Reputation) Terhadap Kepercayaan (Trust) Pada Pembeli Produk Elektronik Merek Changhong China”. Jurnal Psikologi Industri dan Organisasi, 1(02).
Porter, M. . 2008. Competitive strategy: Techniques for analyzing industries and competitors . Simon and Schuster
Rilis MPV Xpander, Ini Strategi Yang Dipilih Mitsubishi (https://mix.co.id/marcomm/ brand-insight/marketing-strategy/rilis-mpv-xpander-ini-strategi-yang-dipilihmitsubishi/.Diakses 02 Oktober 2019)
Riyanto, B. 2008. Dasar-dasar Pembelanjaan Perusahaan. BPFE: Yogyakarta
Roman, K., Maas, J. and Nisenholtz, M., 2005. How to advertise, Membangun Merek Dan Bisnis Dalam Dunia Pemasaran Baru. PT. Elex Media Komputindo: Jakarta
Saeed, R., Khurshid, N., Safdar, M., Ahmad, W., Lodhi, R.N. and Ahmad, W. 2013. Country-of-Origin (COO) Effect on Pakistani Consumers’ Evaluation of French Cosmetic Products. Journal of Basic and Applied Scientific Research, 3(6), pp.988-1000.
Sameti, A. and Khalili, H. 2017. Influence of In-Store and out-of-Store Creative Advertising Strategies on Consumer Attitude and Purchase Intention. mniaScience. Vol. 13. No. 3. 523–47.
Samuel, H. and Aurellia, J. 2017. Ad-Creativity, Internal Consumer Response, and Purchase Intention: An Evaluation upon Ardiles “Flash Mom” TV Ad. SHS Web of Conferences. Vol. 33. 00043.
Santosa, P. I. 2018. Metode Penelitian Kuantitatif. Penerbit Andi.:Yogyakarta
Saputro, Y. and Prihandono, D. 2018. Television Advertising Effectiveness In Mediating Advertising Creativity And Advertising Frequency Influence Toward Customer Purchase Intention. Management Analysis Journal. Vol. 7. No. 2.
Schiffman, L.G. and Kanuk, L.L., 2008. Consumer Behavior. Upper Saddle River, NJ.
Setiadi, J.N., 2008. Perilaku Konsumen, Cetakan Ketiga. Jakarta: Prenda Media Group.
Sevanandee, B. and Damar-Ladkoo, A. 2018. Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones. Studies in Business and Economics. Vol. 13. No. 2. 179–201.
Shapiro, S. and Krishnan, H. S. 2001. Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects. Journal of Advertising. Vol. 30. No. 3. 11–13.
Sheth, J. N. 2014. Consumer Behavior. No. May. Advance Access published 2014.
Shimp, T. 2003. Advertising Promotion and Supplement Aspect of Integrated Marketing Communication. Dryden Press.
Siregar, S. 2013. Metode Penelitian Kuantitatif. Prenadamedia Group.:
Smith, R. E., Chen, J., & Yang, X. (2008). The Impact Of Advertising Creativity On The Hierarchy Of Effects. Journal of Advertising.
SN, M. N. 2010.‘Analisis Pengaruh Kualitas Produk, Harga, Dan Iklan Terhadap Keputusan Pembeliaan Sepeda Motor Yamaha Pada Harpindo Jaya Cabang Ngaliyan’, Fakultas Ekonomi Universitas Diponegoro: Semarang.
Soegoto, A. S. 2013. Persepsi Nilai Dan Kepercayaan Terhadap Kepuasan Dan Dampaknya Terhadap Loyalitas Konsumen. Emba. Vol. 1. No. 3. 1271–83.
Solomon, M. R. 2013. Consumer Behavior (Buying, Having, and Being). Pearson Education, Inc: New Jersey.
Srikatanyoo, N. and Gnoth, J., 2002. Country Image And International Tertiary Education. Journal Of Brand Management, 10(2), pp.139-146.
Sufa, Faela., Munas, Bambang. 2012. Analisis Pengaruh Daya Tarik Iklan, Kualitas Pesan Iklan, Frekuensi Penayangan Iklan Terhadap Efektivitas Iklan Televisi Mie Sedap. Diponegoro Journal Of Management. Vol. 1. No 1.
Sugiarto. 2017. Metodologi Penelitian Bisnis. Penerbit Andi.:Yogyakarta
Sugiyono. 2018. Metode Penelitian Manajemen. Alfabeta.:Bandung
Tati, P. W. and Yulianto, E. 2015. Pengaruh Country Of Origin Dan Global Brand Image Terhadap Minat Beli Dan Keputusan Pembelian ( Survei Pada Konsumen Yang Membeli Smartphone Samsung Galaxy Di Asia Tenggara ). Vol. 25. No. 1. 1–10.
Till, B. D. and Baack, D. W. 2005. Recall and Persuasion: Does Creative Advertising Matter?. Journal of Advertising. Vol. 34. No. 3. 47–57.
Wang, J. S., Cheng, Y. F & Chu, Y. L. 2013. Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators. Human Factors and Ergonomics in Manufacturing & Service Industries. 23(5): 357-367.
Yang, M., Roskos-Ewoldsen, D.R., Dinu, L. & Arpan, L.M. 2006. The Effectiveness Of ‘In-Game’ Advertising: Comparing College Students’ Explicit And Implicit Memory For Brand Names. Journal Of Advertising, 35(4), pp. 143–152.
Yasin, Mohd N., Noor, M. Nasser and O, Mohamad. 2007. Does Image Of Country Of Origin Matter To Brand Equity?. Journal Of Product & Brand Management, 16(1), pp.38-48.
Ahmed, Z.U., Johnson, J.P., Yang, X., Kheng Fatt, C., Sack Teng, H. and Chee Boon, L., 2004. Does country of origin matter for low-involvement products?. International marketing review, 21(1), pp.102-120.
Assael, H., 2004. Consumer Behavior And Marketing Action.
Baker, M. J. and Ballington, L. 2002. Country Of Origin As A Source Of Competitive Advantage. Journal of Strategic Marketing. Vol. 10. No. 2. pp157-168.
Budiawan, R. D., Satria, A., and Simanjuntak, M. 2017. The Quasi Experimental Study of the Influence of Advertising Creativity and Exposure Intensity toward Buying Action with Aida Approach. Independent Journal of Management & Production. Vol. 8. No. 2. 378.
Cateora, P. R. (2007). International Marketing 13E (Sie). Tata McGraw-Hill Education.
Chen, J., Yang, X & Smith, R. E. 2016. The Effects of Creativity on Advertising Wear-In and WearOut. Journal of the Academy of Marketing Science. 44(3): 334-349.
Chinen, K., Jun, M., and Hampton, G. M. 2000. “Product quality, market presence, and buying behaviour: Aggregate images of foreign products in the US”. Multinational Business Review, Vol. 8, No. 1, pp. 29-38.
Chu, P.Y., Chang, C.C., Chen, C.Y. and Wang, T.Y., 2010. Countering negative country-of-origin effects: The Role Of Evaluation Mode. European Journal of Marketing, 44(7/8), pp.1055-1076.
Dinata, J., Kumadji, S., & Hidayat, K. 2015. Country of Origin Pengaruhnya terhadap Persepsi Kualitas dan Minat Beli (Survei pada Calon Konsumen yang Berminat Membeli iPad di Indonesia). Jurnal Administrasi Bisnis , 25(1), 1-8.
Durianto, D. and Sugiarto, W., A., Supratikno, H. 2013. Invasi Pasar dengan Iklan Yang Efektif. PT Gramedia Pustaka Utama: Jakarta.
Ferdinand, A. 2014. Metode Penelitian Manajemen. Badan Penerbit Universitas Diponegoro.:Semarang
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Badan Penerbit Universitas Diponegoro: Semarang
Furinto, Rizal Asnan. 2009. Marketting Reloaded Komplikasi Konsep dan Praktik Pemasaran. Salemba Empat: Jakarta.
Ghozali, I. 2014. Structural Equation Modeling Metode Alternatif Partial Least Squares (PLS). Badan Penerbit Universitas Diponegoro.:Semarang
Ghozali, I. and Latan, H. 2015. Partial Least Squares Konsep, Teknik dan Aplikasi. Badan Penerbit Universitas Diponegoro.:Semarang
Gunawan, F. A & Dharmayanti, D. 2014. Analisis Pengaruh Iklan Televisi dan Endorser terhadap Purchase Intention Pond’s Men dengan Brand Awareness sebagai Variabel Intervening. Jurnal Manajemen Pemasaran Petra. 2(1): 1-14.
Gurhan-Canli, Z., & Maheswaran, D. 2000. Cultural Variations In Country Of Origin Effects. Journal Of Marketing Research. Vol. 37. No. 3. pp. 309- 317.
Hardetama, Yogie. 2010. Pengaruh Kerativitas Iklan Terhadap Keputusan Pembelian Kartu CDMA Esia Padang. Jurnal Ekonomi dan Bisnis.
Hamin and Elliott, G., 2006. A Less-Developed Country Perspective Of Consumer Ethnocentrism And “Country Of Origin” Effects: Indonesian Evidence. Asia Pacific Journal Of Marketing And Logistics, 18(2), Pp.79-92.
Hamzaoui, L. and Merunka, D., 2006. The Impact Of Country Of Design And Country Of Manufacture On Consumer Perceptions Of Bi-National Products' Quality: An Empirical Model Based On The Concept Of Fit. Journal Of Consumer Marketing, 23(3), pp.145-155.
Harhari, B. 2014. Pengaruh Kreativitas Iklan Dan Atribut Produk Terhadap Minat Beli Ac Merek X Di Jakarta Barat. Journal MIX. Vol. IV. No. 2.
Hawkins, D. ., Mothersbaugh, D. ., and Best, R. . 2010. Consumer Behavior. McGraw-Hill: New York.
Hsieh, M.H., 2004. An investigation of country-of-origin effect using correspondence analysis: a cross-national context. International journal of market research, 46(3), pp.267-295
Javed, A. 2018. Impact of Country-of-Origin on Product Purchase Decision Impact of Country-of-Origin on Product Purchase Decision . No. January 2013. Advance Access published.
Kartajaya, Hermawan dan Syakir Sula. 2006. Pemasar Islam. PT Mizan Pustaka: Bandung.
Kotler, P., & Keller, K. 2012. Marketing Management 14th edition. Prentice Hall: New Jersey
Kriyantono, R. 2013. Manajemen Periklanan: Teori dan Praktik. Universitas Brawijaya Press.
Le, H. T., Nguyen, P. V., Dinh, H. P., and Dang, C. N. 2017. Effects of Country of Origin, Foreign Product Knowledge and Product Features on Customer Purchase Intention of Imported Powder Milk. International Journal of Business Innovation and Research. Vol. 19. No. 2. 139–61.
Lehnert, K., Till, B. D & Carlson, B. D. 2013. Advertising Creativity and Repetition Recall, Wear Out and Weapon Effects. International Journal of Advertising. 32(2): 211-231.
Lin, C. H., & Kao, D. T. 2004. The impacts of country-of-origin on brand equity. Journal of American Academy of Business, 1(2), 37–40.
Lin, J. and Chang, H.J., 2009. Should Industrial Policy in developing countries conform to comparative advantage or defy it? A debate between Justin Lin and Ha‐Joon Chang. Development policy review, 27(5), pp.483-502.
Listiana, E. and Elida, S.S., 2014. Pengaruh Country Of Brand Dan Country Of Origin Terhadap Asosiasi Merek (Studi Pada Pelanggan Produk Elektronik). Media Ekonomi dan Manajemen, 29(1), pp.1-14.
Madichie, N. 2010. Global Marketing Management.
MPV Terlaris Sepanjang 2018 (https://www.otospirit.com/10-mpv-terlari-sepanjang-2018/53132. Diakses 02 Oktober 2019)
Morrison. 2007. Periklanan dan Komunikasi Pemasaran Terpadu. Ramdina Perkasa: Jakarta.
Mowen, J.C. and Minor, M., 2002. Perilaku Konsumen. Erlangga: Jakarta.
Noorlitaria Achmad, G., Suharno, Mintarti, S., and Syarifah, P. 2016. The Role Of Endorser Credibility And Advertising Shampoo Pantenecreativity In Attitude , Intention , And Consumer Purchase Decision. Vol. 5. No. 2. 1–13.
Peter, J. P. and Olson, J. C. 2013. Perilaku Konsumen dan Strategi Pemasaran Edisi 9 Buku 1. Salemba Empat.:Jakarta
Pride, W.M., Ferrell, O.C., Lukas, B.A., Schembri, S. and Niininen, O., 2012. Marketing Principles. Cengage Learning.
Putri, R.L., Fajrianthi. 2012.“Pengaruh Reputasi Negara Asal (Country Of Origin Reputation) Terhadap Kepercayaan (Trust) Pada Pembeli Produk Elektronik Merek Changhong China”. Jurnal Psikologi Industri dan Organisasi, 1(02).
Porter, M. . 2008. Competitive strategy: Techniques for analyzing industries and competitors . Simon and Schuster
Rilis MPV Xpander, Ini Strategi Yang Dipilih Mitsubishi (https://mix.co.id/marcomm/ brand-insight/marketing-strategy/rilis-mpv-xpander-ini-strategi-yang-dipilihmitsubishi/.Diakses 02 Oktober 2019)
Riyanto, B. 2008. Dasar-dasar Pembelanjaan Perusahaan. BPFE: Yogyakarta
Roman, K., Maas, J. and Nisenholtz, M., 2005. How to advertise, Membangun Merek Dan Bisnis Dalam Dunia Pemasaran Baru. PT. Elex Media Komputindo: Jakarta
Saeed, R., Khurshid, N., Safdar, M., Ahmad, W., Lodhi, R.N. and Ahmad, W. 2013. Country-of-Origin (COO) Effect on Pakistani Consumers’ Evaluation of French Cosmetic Products. Journal of Basic and Applied Scientific Research, 3(6), pp.988-1000.
Sameti, A. and Khalili, H. 2017. Influence of In-Store and out-of-Store Creative Advertising Strategies on Consumer Attitude and Purchase Intention. mniaScience. Vol. 13. No. 3. 523–47.
Samuel, H. and Aurellia, J. 2017. Ad-Creativity, Internal Consumer Response, and Purchase Intention: An Evaluation upon Ardiles “Flash Mom” TV Ad. SHS Web of Conferences. Vol. 33. 00043.
Santosa, P. I. 2018. Metode Penelitian Kuantitatif. Penerbit Andi.:Yogyakarta
Saputro, Y. and Prihandono, D. 2018. Television Advertising Effectiveness In Mediating Advertising Creativity And Advertising Frequency Influence Toward Customer Purchase Intention. Management Analysis Journal. Vol. 7. No. 2.
Schiffman, L.G. and Kanuk, L.L., 2008. Consumer Behavior. Upper Saddle River, NJ.
Setiadi, J.N., 2008. Perilaku Konsumen, Cetakan Ketiga. Jakarta: Prenda Media Group.
Sevanandee, B. and Damar-Ladkoo, A. 2018. Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile Phones. Studies in Business and Economics. Vol. 13. No. 2. 179–201.
Shapiro, S. and Krishnan, H. S. 2001. Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects. Journal of Advertising. Vol. 30. No. 3. 11–13.
Sheth, J. N. 2014. Consumer Behavior. No. May. Advance Access published 2014.
Shimp, T. 2003. Advertising Promotion and Supplement Aspect of Integrated Marketing Communication. Dryden Press.
Siregar, S. 2013. Metode Penelitian Kuantitatif. Prenadamedia Group.:
Smith, R. E., Chen, J., & Yang, X. (2008). The Impact Of Advertising Creativity On The Hierarchy Of Effects. Journal of Advertising.
SN, M. N. 2010.‘Analisis Pengaruh Kualitas Produk, Harga, Dan Iklan Terhadap Keputusan Pembeliaan Sepeda Motor Yamaha Pada Harpindo Jaya Cabang Ngaliyan’, Fakultas Ekonomi Universitas Diponegoro: Semarang.
Soegoto, A. S. 2013. Persepsi Nilai Dan Kepercayaan Terhadap Kepuasan Dan Dampaknya Terhadap Loyalitas Konsumen. Emba. Vol. 1. No. 3. 1271–83.
Solomon, M. R. 2013. Consumer Behavior (Buying, Having, and Being). Pearson Education, Inc: New Jersey.
Srikatanyoo, N. and Gnoth, J., 2002. Country Image And International Tertiary Education. Journal Of Brand Management, 10(2), pp.139-146.
Sufa, Faela., Munas, Bambang. 2012. Analisis Pengaruh Daya Tarik Iklan, Kualitas Pesan Iklan, Frekuensi Penayangan Iklan Terhadap Efektivitas Iklan Televisi Mie Sedap. Diponegoro Journal Of Management. Vol. 1. No 1.
Sugiarto. 2017. Metodologi Penelitian Bisnis. Penerbit Andi.:Yogyakarta
Sugiyono. 2018. Metode Penelitian Manajemen. Alfabeta.:Bandung
Tati, P. W. and Yulianto, E. 2015. Pengaruh Country Of Origin Dan Global Brand Image Terhadap Minat Beli Dan Keputusan Pembelian ( Survei Pada Konsumen Yang Membeli Smartphone Samsung Galaxy Di Asia Tenggara ). Vol. 25. No. 1. 1–10.
Till, B. D. and Baack, D. W. 2005. Recall and Persuasion: Does Creative Advertising Matter?. Journal of Advertising. Vol. 34. No. 3. 47–57.
Wang, J. S., Cheng, Y. F & Chu, Y. L. 2013. Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators. Human Factors and Ergonomics in Manufacturing & Service Industries. 23(5): 357-367.
Yang, M., Roskos-Ewoldsen, D.R., Dinu, L. & Arpan, L.M. 2006. The Effectiveness Of ‘In-Game’ Advertising: Comparing College Students’ Explicit And Implicit Memory For Brand Names. Journal Of Advertising, 35(4), pp. 143–152.
Yasin, Mohd N., Noor, M. Nasser and O, Mohamad. 2007. Does Image Of Country Of Origin Matter To Brand Equity?. Journal Of Product & Brand Management, 16(1), pp.38-48.
Published
2020-10-14
How to Cite
Falah, T. A. F. (2020). PENGARUH KREATIVITAS IKLAN DAN NEGARA ASAL TERHADAP NIAT BELI DAN KEPUTUSAN PEMBELIAN MOBIL. Bulletin of Management and Business, 1(2), 11-23. Retrieved from https://v3.publishing-widyagama.ac.id/index.php/bmb/article/view/98
Section
Article Text
Copyright (c) 2020 Bulletin of Management and Business
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
