Comparative Analysis of Selling Price Determination With The Cost Plus Pricing Method in Mekarsari Umkm

NUR IZZATI; Dini Fitriani; Dede  Suhendi; Alawiyah Nurhabibah

doi:10.31328/bmb.v6i1.373

Nur Izzati Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dini Fitriani Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Dede Suhendi Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja
Alawiyah Nurhabibah Sekolah Tinggi Ilmu Ekonomi Wibawa Karta Raharja

DOI: https://doi.org/10.31328/bmb.v6i1.373

Keywords: MSME, Traditional Method, Cost plus pricing method

Abstract

Effective selling price determination is one of the crucial aspects in the sustainability of MSME businesses. The background of this study is the various challenges faced by MSMEs in setting competitive selling prices in the market while providing optimal profits. The main problem lies in the lack of understanding of MSME actors regarding strategic pricing methods, such as cost plus pricing which integrates all cost components and profit margins in determining selling prices. The study focuses on a comparative analysis of selling price determination using the cost plus pricing method with traditional practices that have been carried out by MSME Mekarsari. The novelty of the study lies in the provision of an application model that supports MSME actors in adopting a practical cost-based pricing method that is relevant to local market dynamics. The phenomenon studied shows a gap between production costs and selling prices which results in profit margins not being measured accurately. The qualitative descriptive method was used in this study and the primary data sources were the results of observations and interviews with MSME Mekarsari. The data analysis method uses the calculation of selling price determination using the cost plus pricing method, the full costing approach and variable costing. Empirical findings show that the application of the cost plus pricing method can produce more competitive and measurable selling prices compared to traditional methods. In addition, this study found that the understanding of MSME actors regarding the structure of production costs plays a major role in the success of implementing this method. The results of the study provide strategic recommendations for MSMEs to increase competitive advantage through data-based price and cost analysis.

References

Almeida, A., & Cunha, J. (2017). The implementation of an Activity-Based Costing (ABC) system in a manufacturing company. Procedia Manufacturing, 13, 932–939.

Avianti, Widiya, et al. Metode Penelitian (Dasar Praktik dan Penerapan Berbasis ICT). PT. Mifandi Mandiri Digital, 2023.

Barusman, A. R. P., Yuliana, T. M., & Mirfazli, E. (2020). Analysis of implementation cost plus pricing method in the decision on the determination of product sales Prices. Intern J Adv Sci Techn, 29(06), 1832–1838.

Bergin, T. (2018). An introduction to data analysis: Quantitative, qualitative and mixed methods.

Fahiraningtyas, E. D. (2024). The Effect of Financial Literacy of MSME Owners on Accounting Information in Financial Management Decision Making. Proceeding ICAMEKA: International Conference Accounting, Management & Economics Uniska, 1(1), 986–991.

Fatihah, D. L., Hardiyanti, T., Kristanti, K., Pratama, R. Y., Yulfika, A. S., & Nugrahadi, B. (2024). Sosialisasi Kewirausahaan pada UMKM Ecoprint KWT Pandan Arum Kjang untuk Meningkatkan Usaha Ekonomi Kreatif di Kelurahan Pajang. AJAD: Jurnal Pengabdian Kepada Masyarakat, 4(2), 289–295.

Khadijah, E., & Aisyah, S. (2024). Analisis Perhitungan Harga Pokok Produksi Untuk Menentukan Harga Jual Menggunakan Metode Full Costing Pada Umkm Tahu Bandung Barokah. Jurnal Akuntansi Dan Manajemen Bisnis, 4(3), 85–90.

Kurniawan, R., Rosyida, A., & Sudyantara, S. C. (2022). Faktor-Faktor Yang Mempengaruhi Penerapan Digitalisasi Pada Manajemen Usaha Bagi Pelaku Umkm Oleh. Jurnal Ekonomi Dan Bisnis, 11(3).

Leo, L. D. E. S., & Apsari, A. E. (2024). Analisis penentuan harga pokok produksi dengan metode full costing dan penentuan harga jual dengan pendekatan cost plus pricing. Jurnal Multidisiplin Ilmu Akademik, 1(4), 173–184.

Marshelindy, M., Handayani, S., Emilda, E., Ratu, M. K., & Mutaqin, Z. (2024). Training on Calculation of Production Cost and Determination of Product Selling Price to Increase Competitiveness of MSMEs in Alai Village. Unram Journal of Community Service, 5(4), 369–375.

Nurhaliza, S. (2022). The Application of a Cost Plus Pricing Method in Determining the Selling Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam). Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi Dan Kewirausahaan, 2(1), 154–161.

Priyatama, A., Barus, J., Syara, S. S. W., & Widjayanti, W. (2022). Analisis Penentuan Harga Jual Soto Mie Bogor Dengan Menggunakan Metode Cost Plus Pricing Melalui Pendekatan Full Costing Pada Ud. Soto Mie Bogor Kang Oding. Jurnal Ekonomi Dan Manajemen, 1(2), 102– 111.

Rachman, Y. T., & Rachmat, R. A. H. (2020). Calculation Analysis of Cost of Production in Determining Product Selling Price. Solid State Technology, 63(3), 3896–3900.

Rahma, A. Z., Qulub, A. N., Prasetyo, W., & Sodiq, A. (2024). Contemporary Business Environment and Contemporary Techniques. Journal Of Global Research Publications, 1(1), 18–25.

Sinaga, A. A. P., & Sitorus, S. A. (2023). The role of micro, small and medium enterprises (MSMEs) towards community welfare in Medan City. Economics, Management and Sustainability, 8(2), 44–52.

Sopian, A., Manajemen, P., Gunung, S., Bandung, D., & Korespondensi, I. P. (2024). Pengaruh Enterpreneur Skills dan Peluang Usaha Terhadap Minat Usaha di Kabupaten Purwakarta. Jurnal Ekonomi Dan Bisnis, 13(1).

Supriadi, I., Ida, R., & Wardoyo, D. T. W. (2024). Encouraging Local MSME Products Towards Global Through Blockchain Technology. Journal of Digital Business and Innovation Management, 3(2).

Thomann, E., & Maggetti, M. (2020). Designing research with qualitative comparative analysis (QCA): Approaches, challenges, and tools. Sociological Methods & Research, 49(2), 356–386.