Vol. 6 No. 1 (2025): March 2025

Article Text

• THE INFLUENCE OF DIGITAL EXPERIENCE AND E-WOM ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION: A CASE STUDY OF GRAND TAMAN SAFARI INDONESIA, PASURUAN

  Maya Ratnasari, Survival, Wahju Wulandari (Author)

  10-22

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER SATISFACTION AND PARTICIPATION INTENTION IN ORIFLAME MULTI-LEVEL MARKETING (MLM)

  Ilma Wulansari Hasdiansa (Author)

  23-32

  • pdf
• IMPLEMENTATION OF PUBLIC SECTOR ENTREPRENEURSHIP USING THE BMC MODEL IN MILITARY COOPERATIVE SERVICES

  Widiya Avianti, Yayat Rukayat, Arini Permatasari, Alika Listiya, Arlienda Violeta (Author)

  33-37

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• THE EFFECT OF LOCAL COFFEE SHOP MARKETING MIX ON CUSTOMER SATISFACTION AND LOYALTY IN INDONESIA

  Sitti Hasbiah (Author)

  38-46

  • pdf
• THE INFLUENCE OF PROFITABILITY AND LIQUIDITY ON CLOSING STOCK PRICES OF CIGARETTE COMPANIES ON THE IDX FOR THE PERIOD 2018 - 2023

  Nabila Agusandhya, Alfiana, Mulyono (Author)

  47-59

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• COMPARATIVE ANALYSIS OF SELLING PRICE DETERMINATION WITH THE COST PLUS PRICING METHOD IN MEKARSARI UMKM

  Nur Izzati, Dini Fitriani, Dede Suhendi, Alawiyah Nurhabibah (Author)

  67-79

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• IMPLEMENTATION OF HUMAN RESOURCE MANAGEMENT IN RELATION TO EMPLOYEE PERFORMANCE IN RAILWAY PUBLIC TRANSPORTATION SERVICES

  Dewi Yuliati Indah, Syifa Aulia Syamsul Fadhila, Endang Pitaloka (Author)

  60-66

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• Identify The Most Dominant Variables Influencing The Level of Success in Digital Marketing

  Dany Febrianto, Fourry Handoko, Prima Vitasari (Author)
• THE INFLUENCE OF EWOM AND ATTITUDE ON PURCHASE INTENTION ON HALAL COSMETICS

  Yulist Rima Fiandari, Sri Nastiti Andarini, Wan (Author)

  1-9

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• NETWORK-BASED ENTREPRENEURIAL MARKETING THROUGH STRATEGIC COLLABORATION WITH SEZ SINGHASARI: A CASE STUDY OF ANIMATION STARTUPS IN MALANG RAYA

  Rahayu Puji Suci, Hanif Rani Iswari (Author)

  67-85